IT'S AN ANCHOR: “What’s in the Box?” Holiday Campaign Reveals Mystery Item

The long-awaited reveal of the Grace Bay Resorts Foundation’s popular “What’s in the Box?” holiday campaign took place on Monday, January 5, at the First Caribbean roundabout in Providenciales — and the mystery item turned out to be a boat anchor. 

Krystal Malcolm (centre) of the GBR Foundation, makes the big reveal what ‘What’s in the Box’ on Monday, January 5. Sharing in the moment (from left) are:  Keturah Miller - Do It Center; Kier Adams- Hegner Do It Center; Jessica Frattolillo also GBR foundation; and Denard Mighty of the Do It Center. 

After weeks of speculation and enthusiastic guesses from residents across the Turks and Caicos Islands, organizers lifted the lid to unveil a silver miniature anchor. 

Although no participant guessed the exact item, three individuals were awarded prizes for coming closest to the correct answer following a name toss. Prizes included a gift certificate to the Spa at Grace Bay Club, dinner for two at Infiniti Restaurant, and dinner for two at Grace’s Cottage. 

The campaign, hosted by the Grace Bay Resorts Foundation in partnership with Do It Center, is a revival of the holiday tradition, which went dormant for a few years. 

However, it once again proved to be an instant hit with the Turks and Caicos Islands populace. The What’s In The Box campaign is creative way to engage the community while raising funds for charitable initiatives throughout the islands. Participants were allowed to submit multiple guesses, with options of one guess for $2, three guesses for $5, or eight guesses for $10. 

Jessica Frattolillo, spokesperson for the Grace Bay Resorts Foundation, expressed gratitude for the strong community response. 

Representatives from the What’s in the Box promotion share a photo op outside the box, revealing the anchor, which was the item the public was asked to guess hidden in the box. From left – Denard Mighty of the Do It Center, Krystal Malcolm of the GBR Foundation, Keturah Miller of the Do It Center, Kier Adams- Hegner Do It Center, Aja Cooper of the GBR Foundation  and Jessica Frattolillo also of the GBR Foundation. 

“We were so happy to revive this campaign this year. It was so fun seeing the guesses coming in, and we are so grateful to the whole community for getting involved and sharing in the fun,” Frattolillo said. “Every guess contributes to meaningful charitable work, so everyone helped make a difference. We look forward to making this campaign even bigger and better next year.” 

Kier Adams-Hegner, Co-Director of Do It Center, also welcomed the campaign’s return and the spirit of togetherness it inspired. 

“We were thrilled to be part of this beloved campaign once again. The big reveal was full of surprise and excitement, and seeing the community come together for such a great cause was truly rewarding,” Adams-Hegner said. “Every guess helped support local charities, which is what makes this initiative so special.” 

In a news release, the Grace Bay Resorts Foundation noted that it remains committed to uplifting communities across the Turks and Caicos Islands through education, cultural preservation, youth empowerment, and charitable outreach. The Foundation said it continues to support programs that strengthen families, honor local culture, and create lasting community impact. 

The revival of the “What’s in the Box?” campaign successfully blended fun, generosity, and community spirit,  setting the stage for an even bigger return next holiday season.