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Turks & Caicos Hotel and Tourism Association Unveils a Robust Plan for 2024


Some members of the current TCHTA Board share lens

With an exceptional close to 2023 illuminated by a showstopping Maskanoo™ and notable participation in regional industry events SOTIC and CHTA CHIEF, the Turks & Caicos Hotel and Tourism Association (TCHTA) has ushered in the new year with a bold plan rooted in partnership development, strengthened advocacy efforts, people development, and heightened member engagement.


The association has etched a 3-year Strategic Plan, set to be distributed to members at its upcoming Annual General Meeting in April.  "Inheriting the legacy of our previous 5-year plan, the arrival of the new Board of Directors in 2023 marked a pivotal moment to redefine our journey.


It's a time of renewal and ambition, where we set forth with fresh Mission and Vision Statements for the organization," expressed President James McAnally, “This not only reflects our commitment to growth and excellence but also signifies a new chapter of innovation and leadership within the organization.”


The organization’s mission is pointed and impactful: ‘To amplify the voice of the country’s diverse stakeholders through collaboration and education, encouraging members to forge meaningful relationships for the advancement of the tourism industry.’ With this as the ethos to its plans, the TCHTA’s vision is supported by its commitment to advocacy, member-centric growth, and the fostering of a resilient, innovative tourism sector.


In January, the association released a 2024 calendar brimming with events that not only honour the stellar service of industry professionals through its 15th annual Star Awards ceremony but adds a nod to the stalwarts of the organization with its newest event, The President’s Ball, set for its inauguration in November.


TCHTA Members, residents, and the travel community are urged to engage in important events like the bi-annual cleanup campaign, TCI Shines, the eagerly anticipated Hospitality Adventure summer camps, and this year’s return of the TCHTA Destination Escape FAM Trip for travel advisors and travel media.


While the organization’s signature events are ever popular and a boon to the destination’s calendar, the day-to-day business of the Turks & Caicos Hotel and Tourism Association is rooted in its mandate to advocate on behalf of the industry. This undertaking is carried out through the association’s committees, each chaired by members of its Board of Directors.


“With many of them sitting for the first time, this current Board has brought with it a fresh energy that is timely as the organization moves ahead with its new Strategic Plan,” said Stacy Cox, CEO of the organization.


Building upon the momentum of past successes, the TCHTA is committed to elevating its impact and reach through a multitude of initiatives designed to foster growth, collaboration, and resilience within the tourism and hospitality sector. The 2024 strategic outlook encompasses a comprehensive suite of activities and focus areas:


Advocacy for Industry Excellence

The TCHTA will intensify its advocacy work by strengthening relationships with government agencies, facilitating industry stakeholder collaboration, developing white papers for policy advocacy, and engaging in lobbying efforts focused on crime alleviation, crisis management, destination management, and legislative consultations. 


The organization is working closely with the TCIAA as that body works diligently to make strides in its congestion alleviation plans for the Howard Hamilton Airport.


The association has engaged the services of Yvette Marcelin-Seymour, partner at Twa Marcelin Wolf, as its official legal counsel to navigate the proper drafting of consultative responses and submissions to Cabinet.


Membership Engagement

Efforts to deepen connections with members will include personalized outreach, quarterly sessions aimed at maximizing membership benefits, monthly webinars on industry trends and challenges, and regular surveys to gauge member needs and feedback. The association also aims to strengthen its network by connecting small business members with its larger member entities, fostering a symbiotic ecosystem within the tourism sector.



Sustainability Initiatives

Continuation of the TCI Shines cleanup program exemplifies the association's commitment to environmental stewardship, aiming to inspire both the tourism industry and the community at large to maintain the pristine beauty of the islands. The organization will build closer connections to CAST and will align with the regional goals set forward by the CHTA to address the systematic approach needed to build sustainability in Caribbean destinations.


Communications Strategy

A revamped communications approach includes a monthly local educational campaign via radio and print, newsletters tailored to different audiences (TCI Insider for members and TCI Style for the travelling public), and new social media channels @thisistchta designed to showcase community efforts and people-centric industry stories.


People Development

The TCHTA plans to redevelop the high school Tourism Clubs and build the TCHTA Young Leaders group, providing crucial support for hospitality workers at the supervisory and middle management levels. Additionally, access to educational opportunities will be expanded, underlining the association's commitment to professional development.


Marketing and Events

A rich calendar of events for 2024 has been announced, featuring the Star Awards, TCI Shines, Taste of Tapas, Hospitality Adventure summer camps, Destination Escape FAM Experience, the inaugural TCHTA President’s Ball, Hello Tourist, and the traditional Maskanoo™ celebration.


These events not only showcase the association's dynamic approach to member engagement and public outreach but also serve as pivotal platforms for industry recognition and cultural celebration.


The organization is excited to support the progressive plans laid by the Ministry of Tourism and Experience Turks & Caicos, continuing its partnership in the strategic marketing of the destination.


Annual Charitable/Community Cause

The focus for this year is Mental Health, highlighting the importance of well-being within the community. In May, the TCHTA will partner with local agencies to amplify Mental Health Awareness, hosting educational and fundraising events to support mental health initiatives.


The association's aims for 2024 are defined by member-centric growth, advocacy for sustainable development, and a focus on the pillars of economic, social, and environmental sustainability. The organization is excited for the year of work ahead and congratulates the destination and its members for the remarkable wins achieved in the USA Today 10 Best Awards announced in January.


For more details on the TCHTA's vision for 2024 and membership opportunities, please reach out to: info@turksandcaicoshta.com or call 649 339-5787.


Visit the TCHTA’s website at www.turksandcaicoshta.com and follow them on social media at @officialtchta and @thisistchta.


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