CIBC Caribbean Clients Win Samsung Smart TVs
- NewslineTCI
- 2 minutes ago
- 2 min read
Two lucky CIBC Bank customers are celebrating after receiving brand-new 65-inch Samsung Smart TVs as winners of the bank’s FIFA Visa Debit promotion.
The social media campaign encouraged customers to make three purchases totalling US $250 with their CIBC Visa Debit card for a chance to win one of the premium televisions. The initiative rewarded clients for choosing the convenience and security of cashless payments while celebrating the excitement of FIFA World Cup football.
“We are absolutely thrilled to announce the official winners of our recent Visa Debit Card FIFA World Cup promotion! We launched this campaign to reward our clients for their loyalty and everyday transactions, and the response across the Turks and Caicos Islands has been truly spectacular,” Marketing Manager Felicia Albury-Mitchell said.
Among the winners was Lena Sanches Santana, who said she first learned about the promotion through CIBC Caribbean’s social media page.
“I saw the promotion on Instagram. I already follow the page because this is my bank”, Santana said. “I use my Visa Debit card for almost everything, from groceries to buying clothes, perfume and jewelry. I prefer using my card instead of carrying cash.” Receiving the call that she had won came as a complete surprise. “You cannot imagine how excited I was,” she said. “I had been planning to buy a TV in May, but my mom told me to wait. Now I’m so happy I listened. God is good.”
Fellow winner, Indwy Metelus also discovered the promotion on Instagram and said he continued using his Visa Debit card as part of his normal shopping routine, making his selection as a winner a pleasant surprise.
“I saw the ad on Instagram and started following the page.” Metelus explained. “I mostly use my card for groceries and food purchases, so I was just swiping as usual without paying attention to the promotion. When I got the call telling me I had won, I was so excited. CIBC to the world!” Metelus added with a smile.
Presenting the prizes Alonzo Higgs, Corporate Manager at CIBC Caribbean, said the campaign reflects the bank’s commitment to creating rewarding experiences for its customers beyond everyday banking. "At CIBC Caribbean, we constantly strive to go beyond daily transactions to bring genuine excitement and value to our clients' lives," Higgs said.
“This Visa Debit FIFA promotion was designed to do exactly that, rewarding our clients' everyday loyalty while tapping into the incredible global energy of the FIFA World Cup. I am absolutely thrilled to hand over these premium Samsung TVs to our two well-deserving winners today."