Experience Turks and Caicos partnered with MyBookingRewards.com to host a travel seminar on February 20th, 2024.
There were 214 Travel Professionals at the seminar, gaining insights into the breathtaking offerings of the islands. There were 51 travel professionals in attendance from the United Kingdom and Europe, 131 from the USA, and 32 from Canada and other countries.
Three properties participated in the My Bookings Reward Webinar, Beaches - Turks and Caicos, The Turks and Caicos Collection (Blue Haven and Ambergris Cay) and Wymara Resort and Villas.
MyBookingRewards.com is a platform that brings destinations together with relevant Travel Advisors to sell the destinations through incentives. These Travel Advisors are a strategic component to selling the Turks and Caicos Islands to our affluent, luxury target market.
MyBookingRewards.com collaborated with Experience Turks and Caicos for the first time in a strategic move to boost brand awareness and increase visitation to the islands among their travel agent database of over 10,000.
The webinar sensitised Travel Professionals about the Turks and Caicos Islands including the focus on the destination’s multi-island makeup, its stunning, white sand and turquoise-coloured beaches such as the award-winning Grace Bay and the world-class properties available.
Experience Turks and Caicos, provided an overview of the islands' attractions, highlighting the Sister Islands' lush landscapes, the Cruise Centre in Grand Turk, and the marine activities in South Caicos. Virtuoso properties were also showcased in the webinar, emphasising their exclusivity, luxury and five-star dining experiences. Virtuoso properties include Amanyara, Beach Enclave, COMO Parrot Cay, Grace Bay Club, The Palms, The Ritz-Carlton, The Shore Club, and Wymara Resort and Villas. Experience Turks and Caicos is a Virtuoso’s preferred Destination as of October 2023.
The resort presentations impressed the participants who gushed over the amenities and services including Wymara Villas and Beach Club’s Water Slides and Ocean Pool, the first of its kind in the Caribbean. Ambergris Cay’s 17 Beachfront Villas with heated infinity pools and Blue Haven’s many amenities such as the 24-hour snack station and Beaches’ emphasis on catering to multi-generational groups also excited the Travel Professionals.
“The Webinar provided a comprehensive update on our multi-island destination. Travel Professionals were educated on the barefoot luxury of Providenciales in addition to the watersports and marine attractions of South Caicos, the history, culture and donkeys of Grand Turk and caves and secluded beaches of North and Middle Caicos.
These are the types of initiatives and partnerships Experience Turks and Caicos will have with the Travel Trade in all source markets to increase visitation from the luxury and affluent traveler”, stated Ms. Racquel Brown, Change Manager/Interim CEO.
Ms. Trina Adams, Chief Marketing Officer, provided answers to several enthusiastic travel advisors, which ranged from types of activities, family hotels, the best time to visit the Turks and Caicos Islands, scheduling site inspections to best time of year to visit.
Experience Turks and Caicos would like to thank Ms. Sarah Lake and her team at MyBookingRewards.com, Ms. Victoria Crammer, CEO of Paradise Promotions, Ms. Anushka Deegamber, Sales and Marketing Manager, Turks & Caicos Collection, Ms. Leah Marshall, Director of Sales, Sandals Resorts and Mr. David Pollard of Wymara Resort and Villas.