The Turks and Caicos Tourist Board, the exclusive tourism authority for the Turks and Caicos Islands, on August 18, hosted a group press trip with select journalists from major US and Canadian publications.
This press trip, while one of many, is the first to be hosted by the Tourist Board. The entity declared that it was a part of a broader strategy to market and promote destination Turks and Caicos.
The Tourist Board noted that the overall goal of the press trips was not only to strengthen the destination’s relationship with the international media, which is essential to communicating positive messaging to the global audience about the Turks and Caicos, but also to promote all the islands within the chain.
“The main criteria for all Turks and Caicos Tourist Board hosted press trips is that the attending journalists explore, research and provide media coverage for at least 2 or 3 Sister Islands in the destination, which ensures that all Sister Islands receive equal exposure and publicity, that will in turn increase visitor arrivals throughout the Turks and Caicos islands,” a release from the Tourist Board said.
The media is comprised of four journalists from major publications from the United States and Canada. Writers include Chloe Caldwell from UPROXX, who will be penning an Island-Hopping Guide for the Turks and Caicos. This is intended to be a general adventure guide for first-time visitors on how to make the most out of their time in the Turks and Caicos Islands.
Kristi Eaton, who represents both Travel Weekly and Travel + Leisure is visiting as well. Her articles will focus on ecotourism and green hotels in the destination.
Stephanie Keay is from Haute Living, San Francisco, CA, who focuses on the luxury travel element. She plans an extensive feature on Turks and Caicos for their December issue of the magazine.
Dobrina Zhekova represents The Knot and Travel + Leisure Online. She will be providing coverage on luxury properties in the Turks and Caicos, including coverage on luxury private villas for rent and sale, as well as stories surrounding destination weddings and honeymoons.
The Tourist Board stated that the press trip is predicted to accumulative over 11 million impressions in the US and Canadian markets.
Key highlights on this group trip include:
Ocean Vibes catamaran excursion and visit to Little Water Cay
South Caicos boating adventure excursion, snorkelling at Starfish Gardens and Long Cay experience
A group tour of the Turks and Caicos National Museum
A Historical Island Tour of Grand Turk
Site Inspections of various properties on Providenciales, South Caicos and Grand Turk
“We are always excited when high-end travel writers visit the Turks and Caicos and provide coverage on the story that is the Turks and Caicos Islands,” said Pamela Ewing, Director of Tourism.
“As we expand our product offering with the opening of the Ritz Carlton and the other properties that will be on-boarded in the next several months to a year, we want to ensure that the public, our clients and partners are kept updated.
“We are grateful that the lack of restrictions between islands allows these journalists to explore a number of other islands during their visit. We are sure that whenever they see anyone of our gems, they will agree that each island has its own special charm.”
The Tourism Board said it extends gratitude to key partners such Grace Bay Resorts, Sailrock Resort, Osprey Beach Hotel and Sandbar Restaurant, who participated in hosting the journalists.
“The Tourism Board is equally thankful for all partners that contribute to the promotion of destination Turks and Caicos and hope to receive the continued support from all stakeholders and partners across the Sister Islands,” the Tourist Board said.