Experience Turks and Caicos showcased the unparalleled beauty and tourism offerings of the Turks and Caicos Islands to travel writers and content creators from the United Kingdom and Europe at the International Media Marketplace (IMM) in London.
The event, held at the QEII Convention Centre from February 17th to 18th, 2025, is the premier networking event for public relations professionals, media, and content creators in the travel and tourism industry.
As the sole Caribbean destination among the exhibitors, Experience Turks and Caicos stood out, attracting attention with a backdrop depicting the beauty of this multi-island destination. Public Relations Manager Laura Dowrich and Alique Harvey, Public Relations Officer in the Department of Tourism Regulations, led the charge, meeting with over 30 journalists and content creators.
Among the notable outlets represented were The Guardian, The Times, The Daily Telegraph, National Geographic Traveller, ORIGIN Magazine, CNN Travel, the Associated Press, JRNY Travel Magazine, Bloomberg, the Curious Pixie, Food, Drink, Life, the Luxury Channel, and Luxury Lifestyle Magazine.
As we seek to enhance our presence in the UK market, these interactions with key media outlets are important to advance our mission to ensure the Turks and Caicos Islands garner valuable real estate across the luxury travel media, in print and digitally. This will serve to strengthen our brand reputation as the leading premier class destination in the Caribbean.
“The UK is a key market for us, but we’ve only scratched the surface of its full potential. There’s a real opportunity to grow our visitor numbers from the UK and Europe, and these direct engagements with top-tier media are a step in the right direction,” said Minister of Tourism, the Hon. Zhavargo Jolly. “Experience Turks and Caicos has been actively building relationships with UK travel advisors, and their presence at IMM strengthens that foundation. Combined with ongoing collaborations with British Airways, I’m confident we’ll see a tangible boost in brand visibility and visitor interest in the months ahead. More visitors mean more opportunities for Turks and Caicos Islanders—whether through increased business for our hotels, restaurants, and tour operators or by creating new jobs and entrepreneurial ventures. Our people must be at the centre of tourism growth, and that’s exactly what we’re focused on.”
Ms. Dowrich highlighted the importance of media engagement: “It was a pleasure to meet so many new media partners and introduce them to the Turks and Caicos Islands. Their interests ranged from wellness activities to sustainability initiatives, and these conversations will guide us in curating tailored angles and pitches for future media coverage, ultimately encouraging increased visitation and spend.”
Building on the momentum from IMM 2025, Experience Turks and Caicos plans to host media tours showcasing the destination’s unique offerings and niche tourism products.
IMM 2025 saw 329 media and content creators in attendance, the largest turnout in the event’s 13-year history. The event also attracted 200 public relations professionals representing 143 brands, underscoring its significance as a pivotal platform for global tourism promotion.
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