The Turks & Caicos Tourist Board has announced the destination’s membership with Signature Travel Network and as a Virtuoso Preferred Destination which are among the top luxury travel networks in the world.
The entity said it would leverage such memberships to promote the destination to the 7,000 travel advisors who are members of Signature Travel Network and 20,000 travel advisors of Virtuoso.
“This move will strategically enhance the destination’s ability to expose travel advisors to the tourism product and offerings,” the Tourist Board said in a news release. “Additionally, the membership benefits include access to host webinars, targeted distribution channel and exclusive marketing opportunities.”
Director of Tourism Pamela Ewing commented: “We are still moving full speed ahead with our marketing campaign ‘Rediscover Turks and Caicos’. The campaign has not only included a number of advertisements in print and online publications, such as Robb Report, but it also included activities to directly engage travel advisors in our main source markets to ensure that we are reaching potential visitors.
“Travel advisors play a major role in the tourism industry and despite the advancement of OTAs and other booking tools, they are still a trusted source for travel information and advice. It is important for the Tourist Board to invest in memberships that will expand our reach, provide access to potential visitors and enhance the luxury distinction of the brand.
“The Tourist Board is working hard and there is still much to look forward to including on-going discussions to introduce non-stop flights from the West Coast to the destination.”
To further its engagement with travel advisors, the Tourist Board said it will officially launch its highly anticipated destination training certification program at the end of July 2021. The certification program will allow travel advisors to receive and use the designation of ‘Turks & Caicos Expert’ upon completion of an in-depth course facilitated by the Tourist Board’s Training Department.
The training program, according to the Tourist Board, will be available on its website to travel advisors world-wide, saying also that the program will be promoted by Tourist Board representatives once international marketing events resume this fall and to the membership of the Turks & Caicos Hotel and Tourism Association.
The destination, the Tourist Board added, will embark on a comprehensive schedule of activities through summer and fall, including an inaugural ‘in destination’ trade show, which will seek to engage other services providers, including tour operators, taxi providers and niche markets such as wedding and honeymoons and water-sports.